Genre - Power Pop
Track Length - 2:36 (excluding intro of video)
Icona Pop are a Swedish DJ duo that formed in 2009, with electro house, punk and indie power pop music influences.The two members Caroline Hjelt and Aino Jawo, they create music "which you can both laugh and cry to at the same time".They signed to TEN Music Group in 2009. Their biggest hit to date has been 'I Love It' . which i have chose to create a music promo for, its fast paced instruments and beat to its song creates a lot of opportunity for effects/techniques and to have fun within the visuals. They are a very current artist within the pop world music industry.
Andrew Goodwin's music video theory could be applied well for this particular song:
1. Music videos more often than not tend to include a demonstration of typical genre characteristics.
2. There are frequent references to the notion of looking and voyeuristic treatment of the female body.
3. There is a relationship between music and visuals (can either be illustrative, amplifying or disjuncture)
4. Thought beats.
5. Star Image.
6. Technical aspects (camera, editing, effects).
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