Music Video Trends

Music videos usually contain key features such as, genre, audience, narrative, and representation of the main artistic figure. Trends have advanced since 10-15 years ago, music videos have became more viral and apart of everyday life. In early days, music was played live, on vinyls until in became portable and now music is presented into videos viewed on TVs, on music channels such as MTV.
Music videos also can be shown at any time during the day, allowing the audience to be of any age. This has recently been seen as a problem since videos are becoming more "provocative" as artist's explore their sexuality. However, this is not the same as being sexually objectified through the male gaze. Music Videos can be viewed on the internet using portable devices such as iPods, mobile phones and iPads, this making music more easier to access on websites such as Youtube. People within the UK have been petitioning for the government to bring in age restrictions onto music videos, allowing only a audience of a certain age to be allowed to view the content. Star Icons within the Pop Genre have been criticized for the use of "provocative" clothing and representation within their music videos. These artists are mainly females within the pop industry, this is due to the constant sexualisation of the female body.

For example; Controversial Music Videos within 2013:

 Robin Thicke - "Blurred Lines" 

Miley Cyrus - "We Can't Stop"

Music Videos didn't used to be as controversial and inappropriate within Pop culture, as videos weren't as broadcasted and had so many views. Recently in late 2013, Iconic Pop Artist: Beyonce brought out her visual album which includes a music video for each song. As this was released the internet went wild, this is a prime example of the advances of music within the industry and how artists can become more visualised, attracting audiences and profits this resulting in making the music video scene boom and develop.